Jordanian company Landmark Hotels has disengaged from the St George Landmark Hotel in Jerusalem and is donating all profits to organisations that support the Palestinian cause. Landmark remains committed to investment in Palestine but only with companies that share similar business and political values.
The first recipient is the school, Rawdat El Zuhur in Jerusalem. Eng. Aysar Batayneh, co- founder of Landmark states, "This school is very important because it helps lower income children and it does not accept aid from the municipality."
The second recipient is the Palestinian civil society-led Boycott, Divestment and Sanctions (BDS) movement for comprehensive Palestinian rights. The support is going to the BDS National Committee, the largest coalition in Palestinian society that is leading the global BDS movement. Mary Nazzal-Batayneh, co-founder of Landmark and human rights barrister explains, "BDS
has proven itself to be an effective nonviolent tool in the struggle for Palestinian freedom and justice and for implementing international law."
Landmark's contribution is a drop in the ocean relative to the needs of such institutions. Landmark urges the Arab private sector to seek investment opportunities in Palestine, but more importantly to give back to institutions that resist occupation and apartheid.